What We Do
We use sport and play as low cost high impact ways to reach children and youths in the most disadvantaged areas in the world.
Sport serves as an unrivalled medium to educate the young on sensitive issues such as HIV/AIDS; promote healthy living; and encourage the positive elements inherent in sport- tolerance, fair play, fitness, and cooperation. 
In societies affected by conflict, instilling these qualities is crucial if youths are to grow up with faith in the virtues of social inclusivity and collaboration above violence and retribution.
At present we work with 720,000 youths and children per week. Given this large number, and in order to maximize the impact of our sport for development programs and ensure policy coherence, we work in association with national governments, the United Nations, other international NGOs, and our athlete ambassadors.
